The Office of Strategic Enrollment Management (SEM) enables the fulfillment of institutional missions and students' education goals. SEM represents a system-wide effort, guided by the colleges' mission, vision and strategic priorities to achieve institution-specific goals for enrollment, persistence, retention and graduation. Our Strategic Enrollment Management (SEM) goal is to create a strong and growing pipeline of students enrolling in the institution that are served seamlessly en route to achieving their education and career goals. To achieve our goal, TBR assists to identify emerging needs and ways to improve enrollment practices.
TBR expectations for the SEM planning process include:
- institutions identify external competition and labor market demands to identify marketing, recruitment, and retention strategies;
- institutions share clear communication plans for the recruitment and onboarding processes which can then be shared with third parties working in the state to ensure seamlessness in messaging to students
- institutions identify recruitment goals that can be used for benchmarking and accountability
- institutions identify recruitment goals to align with local needs
- institutions identify goals, strategies, and tactics in recruitment and retention practices (which may use your existing ATD goals or include a revisioning of next steps where there are gaps)
- institutions identify where System level support for recruitment and retention is still needed