The Office of Strategic Enrollment Management (SEM) enables the fulfillment of institutional missions and students' education goals. SEM represents a system-wide effort, guided by the colleges' mission, vision and strategic priorities to achieve institution-specific goals for enrollment, persistence, retention and graduation. Our Strategic Enrollment Management (SEM) goal is to create a strong and growing pipeline of students enrolling in the institution that are served seamlessly en route to achieving their education and career goals. To achieve our goal, TBR assists to identify emerging needs and ways to improve enrollment practices.

 

TBR expectations for the SEM planning process include:

  • institutions identify external competition and labor market demands to identify marketing, recruitment, and retention strategies;
  • institutions share clear communication plans for the recruitment and onboarding processes which can then be shared with third parties working in the state to ensure seamlessness in messaging to students
  • institutions identify recruitment goals that can be used for benchmarking and accountability
  • institutions identify recruitment goals to align with local needs
  • institutions identify goals, strategies, and tactics in recruitment and retention practices (which may use your existing ATD goals or include a revisioning of next steps where there are gaps)
  • institutions identify where System level support for recruitment and retention is still needed

TCAT SEM Council Representatives

Johnathan Button (Co-Chair), SEM johnathan.button@tbr.edu
Matthew Gann, Marketing Representative matthew.gann@tbr.edu
Kristina Krau Waymire, OSS kristina.waymire@tbr.edu
Michael Tinsley, OSS/Perkins michael.tinsley@tbr.edu
Tachaka Hollins, Academic Affairs tachaka.hollins@tbr.edu 
Camilla Gambrel, East Rep: TCAT Jacksboro camilla.gambrel@tcatjacksboro.edu
Charletta Thomas, West Rep:TCAT Covington charletta.thomas@tcatcovington.edu
Shannon Dowden, Middle Rep: TCAT Shelbyville bshannon.dowden@tcatshelbyville.edu
Kristina Krau Waymire (Chair), OSS kristina.waymire@tbr.edu
Amy Moreland, Policy/Strategy amy.moreland@tbr.edu
Alex Gorbunov, Senior Data Strategies Alex.Gorbunov@tbr.edu
Christine Mayer, TNeCampus christine.mayer@tbr.edu 
Valerie Greenwood, Finance valerie.greenwood@tbr.edu
Tachaka Hollins, Academic Affairs tachaka.hollins@tbr.edu
Brenda Lamb, East TCAT Rep: Morristown blamb@tcatmorristown.edu
Deica Disney, West TCAT Rep: Newbern ddisney@tcatnewbern.edu
Jennifer Wright, Middle TCAT Rep: Shelbyville Jennifer.Wright@tcatshelbyville.edu

 

Chris Tingle (Chair) chris.tingle@tbr.edu
Melissa Hunter, Institutional Research melissa.hunter@tbr.edu
Josh Koller, Organizational Effectiveness josh.koller@tbr.edu
Jon Calisi, Information Technology jon.calisi@tbr.edu
Matthew Gann, Marketing/Website matthew.gann@tbr.edu
Michelle Davenport, East TN TCAT Rep. mdavenport@tcatmorristown.edu
TBD, West TN TCAT Rep. TBD
Leslie Martin, Middle TN TCAT Rep. leslie.martin@tcatshelbyville.edu
Kevin Blankenship, IT Community College Chair kevin.blankenship@volstate.edu
Brian  Mitchell, CC Faculty Representative bmitchell@mscc.edu